"We've made less flashy headlines than some, and we've been focused on growing revenue and winning business," Anthropic's ...
Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters.
Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...
The 2026 elections may still be almost a year away, but the money is already pouring in, with new data from AdImpact showing that nearly 20% of all political advertisements aired in 2025 were actually ...
KCCI EIGHT, NEWS AT SIX. YOU MIGHT BE SURPRISED TO SEE POLITICAL TV ADS POPPING UP THIS EARLY, ESPECIALLY SINCE THERE’S NO BIG ELECTION THIS YEAR. KCCI CHIEF POLITICAL REPORTER AMANDA ROOKER BREAKS ...
Advertisers have become wary over fears of tariffs, pulling back on planned spending as they wait to see how the economy will react to President Trump's plans. The Trump administration’s on-again, off ...
J&J kicked off the new year with a bang, shelling out more than $78 million to air eight TV ads for Tremfya throughout ...
For-profit colleges account for about 88 percent of the total decline in spending over this time period. Heightened security from the federal government and a steady decline in enrollments at ...
In an echo of the pattern laid last year, following a record-high outlay at the very beginning of the year, TV drug ad spending has crept downward as 2025 has gone on. According to data shared with ...
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