Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

February 23, 2026 - PRESSADVANTAGE - Infintech Designs has reached a milestone of 26 years in business, establishing ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

Artificial intelligence is moving faster inside digital marketing agencies than almost anywhere else in the business world. It's not because agencies are chasing trends, but because the work demands ...

The digital tech industry is continuously growing by the day as more and more people become reliant on various online platforms. In fact, statistics show that the digital industry is projected to ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The integration of AI is reshaping the digital marketing environment, promising a transformative shift in how businesses engage with their audiences and deliver compelling messages. It’s all about ...

In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion RMB (US$7.26 billion), an increase of over 43% from ...