GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers. And for the release of its latest camera, the ...

Add Yahoo as a preferred source to see more of our stories on Google. What happens when you just don't have what it takes to be a hero? That's the question that YouTube user XeteraCX asked when he ...

GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to feature is definitely a monumental ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

Go wild! GoPro got into the Super Bowl commercial arena for the first time with a super high energy montage of extreme athletes snowboarding, rock-climbing and bear-hugging. The Ramones 'Blitzkrieg ...

Need to restore your faith in humanity? GoPro’s newest spot captures hero firefighter Cory Kalanik saving a tiny kitten from smoke inhalation and overheating after a house fire. Amazing. This is just ...