The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

The NFL announced this week that it will use a high-tech system of cameras in the upcoming season to track the ball down the field and determine whether a team gets a first down. Sony's Hawk-Eye ...

Wimbledon Hawk-Eye software at the centre of the electric line-calling failure has been overhauled after an operator accidentally turned the system off without noticing. It can be revealed that the ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...

NEW YORK, Sept 2 (Reuters) - An iconic sideline tradition ends as the new NFL season kicks off on Thursday when the league replaces the well-known "chain gangs" with Sony's Hawk-Eye technology to ...

Sony's Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the spotted ball and the line to gain. The technology, tested extensively last ...

BIRMINGHAM, Ala.—The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is part of Sony’s Sports businesses, beginning ...

Wimbledon’s Hawk-Eye controversies were human-made and technology’s role in refereeing sports will only grow, writes Ed Warner. In the chalk dust v Hawk-Eye battle there can only be one winner.