Indian mithai exports surge 10%, gaining global popularity and prompting industry growth and innovation in international ...

Funfetti fennel is what I cheekily call the popular Indian sweet known as saunf mithai. Candied fennel seeds, often vibrantly multicolored in hues of pink, green, and orange, are eaten in many South ...

Indian mithai exports are growing at over 10% annually, with sweets like gulab jamun and rasgulla gaining popularity beyond the diaspora in Europe, Southeast Asia, and the US.

With the festive season upon us, mithai is once again at the centre of celebration—whether as offerings to deities, tokens of affection, or the coveted gift boxes. But what’s making waves this season ...

TVS VENU's Atelier Expressions will acquire a majority stake in luxury mithai brand Khoya, expanding its premium lifestyle ...

There is something about extremes that fascinates us, be it the unconventional shapes and sizes of food items like miniature food or the extravagance of overly priced gold ice creams, the further away ...

Walk into any mithai shop during Diwali or wedding season and you’ll see it: trays of barfi, kaju katli, and peda dressed in ...

Who doesn't love mithai? These sweet treats are like little bites of happiness for everyone! Made with a delectable mix of ingredients such as milk, sugar, and nuts, mithais are the perfect way to ...

Even with substantial losses during festivals like Rakshabandhan and Ganesh Chaturthi this year, and despite a depressed wedding market, the industry is looking at a revenue of ₹65,000 crore in the ...

If you’re like me and admit to having a sweet tooth, traditional Indian desserts -- or mithai-- are a guilty pleasure worth discovering. People here make and share mithai to celebrate everything from ...