TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales ...

With this month’s announcement by Apple of the iPhone 6 Plus, publishers are seemingly excited as they think the news will encourage marketers to more seriously consider advertising on mobile devices.

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

Retale, a location-based mobile platform, conducted research on mobile banner ads and found 60% of clicks are actually mistakes due to small screen size and fingers slipping on the screen. Even though ...

Hearst Magazines UK was looking for a way to take its mobile strategy from out of the box to outside the box. “We definitely had a history of 320 x 50 mobile banners,” admitted Rob Wilkin, head of ...

More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released research showing that rich media units outperform ...

Advertising on mobile devices has been an uphill battle. Display ads on desktop experienced some success, so, as is human nature, ad developers stuck to what they knew and created the pervasive mobile ...