Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Hosting or appearing on a podcast can have a number of benefits for B2B marketers—nurturing your buyer personas, extending your audience reach, offering content in an audio format, and providing value ...

From Hubspot to IBM, a look at how some of the biggest tech companies are leading the way in podcast marketing. Podcast marketing has exploded in recent years. According to a 2018 report by eMarketer, ...

Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Opinions expressed by Entrepreneur contributors are their own. Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows. In fact, some 24 ...

An amplified marketing strategy revolves around conversations as a way to extend marketing reach. Because brand podcasts help B2B marketers create a stronger, more authentic connection with their ...