It's a savvy move targeting a chunk of the beauty market traditional retail usually ignores.

The Mexico-based brand's foray into the retailer marks a watershed moment in its mission to make plastic-free not just the ...

Add Yahoo as a preferred source to see more of our stories on Google. It's safe to say we've come a long way from the cakey foundation formulas we used to steal from our mom's makeup bags when we were ...

Since launching at Sephora on March 2 for the first time in its 41-year history, MAC Cosmetics has both welcomed new customers to its ranks and driven new foot traffic to Sephora stores, market ...

If you're going to buy any MAC product at Sephora, let it be its most iconic one: a silky matte lipstick that's hydrating and longwearing in the (also iconic) shade Velvet Teddy. Not a fan of matte?

Save 10% off your first order with a Sephora discount code. All deals are tested so you can save on cult-fave beauty, ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

Even though the Sephora Savings Event just ended, we’re still on a roll when it comes to holiday shopping and finding the best beauty gifts, so I went straight to the source and consulted Sephora ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Kaitlin Mahar Kaitlin Mahar is a writer covering deals and sales. She strives ...