1.4K views · 51 reactions | Watch latest British Army recruitment advert.  The advert intends to highlight the Army’s role in homeland resilience - but would it inspire you join? 樂 | Forces News | Facebook

The British Army has launched its latest recruitment campaign, which focuses on turning failure into success. The theme of the new 'Fail. Learn. Win.' campaign is a response to research commissioned by the British Army from November 2020, which found 81% of the 1,003 16 to 25-year-olds surveyed were unable to achieve goals because of fear of failure. Read the full story and watch the new adverts in full here👉https://www.forces.net/news/new-army-recruitment-campaign-promotes-turning-failure-succ

The British Army is struggling to fill its ranks, and the numbers are stark. New Ministry of Defence data shows that the number of recruits completing training has plummeted by nearly 40% since before the pandemic, painting a worrying picture of a force facing one of its toughest manpower challenges in years. Figures published on 10 November reveal that total intake across all Army training establishments dropped from 8,956 recruits in 2019/20 to just 5,560 in 2022/23, a 38% fall. Even more trou